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Award Winning Toys 2025
AWARD WINNING TOYS FROM TOY FAIR 2025
The 2025 Australian Toy Fair has once again unveiled the hottest toys of the year. Recognised by the Australian Toy Association (ATA), these standout toys are set to be the most in-demand items for kids, collectors, and families. As Australia’s largest network of independent toy retailers, Toyworld is proudly the go-to destination for the best and latest toys, including this year’s most celebrated winners.
Product of the Year Awards
At the 2025 Industry Awards Ceremony, the ATA announced the prestigious Product of the Year Awards. The winning products have shown exceptional growth and popularity throughout 2024, and are forecasted to continue performing above and beyond in the current and future markets.
Overall Product of the Year
THE TONIEBOX
Action Product of the Year
JADA GODZILLA X KONG: HEAT-RAY BREATH GODZILLA REMOTE CONTROL FIGURE
Australian Development Product of the Year
LITTLE LIVE PETS REALLY REAL PUPPY
Shop Little Live Pets My Really Real Puppy
Collectable Product of the Year
POKEMON TCG: SCARLET & VIOLET SURGING SPARKS ELITE TRAINER BOX
Construction Product of the Year
LEGO® STAR WARS R2-D2
Craft & Activity Product of the Year
DOCTOR SQUISH SQUISHY MAKER GLOW EDITION
Doll of the Year
MAGIC MIXIES PIXLINGS & PEGACORN PACK - UNIA THE UNICORN PIXLING & RAINBOW STAR THE PEGACORN PET
Educational / STEAM Product of the Year
MAGNA-TILES MICROMAGS 26 PIECE TRAVEL SET
Electronic Product of the Year
PETS ALIVE MAMA DUCK & BABY SURPRISE
Game of the Year
UNO SHOW 'EM NO MERCY
Hobby Product of the Year
LEGO® DC BATMAN: THE CLASSIC TV SERIES BATMOBILE
Infant/Pre-School Product of the Year
THE TONIEBOX
Outdoor Product of the Year
RAZOR CRAZY CART SHUFFLE
Plush Product of the Year
VTECH SNUGGLEPILLAR
Specialty Product of the Year
PALM PALS
From high-tech interactive pets to classic collectibles and LEGO® masterpieces, Toy Fair 2025 has brought some incredible new toys into the spotlight. Stay ahead of the game and be the first to get your hands on these award-winning toys at your local Toyworld store or online today!